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La'eeb Holotube Branding
Date /
2022
Project type /
Branding
Design Director /
Michael David Ochs
Designers /
Kayra Pakoz
Ian Warner
Production /
Viswanathan Appu
3D Model /
Ranjit Raghavan
One-of-a-kind mascot requires one-of-a-kind solutions!
Since La’eeb is a floating mascot with no legs, we had to find a creative solution that enables him to interact with the audience.
These holotube structures at the malls and stadiums become La’eeb’s home during the tournament, where fans can watch, interact, ask questions to him, and learn about Qatar and Qatari culture.
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