Now is All™ London Bus & Taxi

The “Now is All™” campaign has been launched as the final phase of preparations for the tournament, with one of its components being the branding of London buses and taxis to promote the event globally.

The selection of London buses was deliberate for two distinct reasons. Firstly, these vehicles hold an iconic status. Secondly, the considerable presence of Qatari nationals residing in London made them an ideal target audience for the campaign. As the design team behind this campaign, we delivered the three visual concepts to attract the target audience.